Mental Performance Coachingfrom

Create Your Competitive Advantage On and Off the Field

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Get Our Proven Blueprint for Success

We're on a mission to positively impact people’s journeys in both sport and life and have spent the last 40 years building a scientifically backed methodology that helps student-athletes reach their own unique potential. We equip student-athletes with the tools to achieve their performance objectives in sport and in life through 5 foundational pillars.

Confidence

Confidence is built in the daily grind of repetition and consistency. We provide the structure and framework for student-athletes to grow and keep their confidence in the classroom, on the playing field and in their lives.
Resilience

How we bounce back matters. We help student-athletes see tough moments not as barriers, but as challenges they get to overcome.
Focus

There has never been more stimulation and distraction for student-athletes. We teach strategies to enable them to shift their attention appropriately, maintain their focus over extended periods of time, and how to reset more quickly when diverted.
Commitment

Commitment powers us forward when motivation wanes. We help student-athletes discover their “why” which helps them build the fortitude to finish what they start, even when it’s hard.
HandlingPressure

Being able to thrive in important and uncertain circumstances is what gives high performers the edge in sport and in life. We develop tailored action plans student-athletes can trust in those inevitable high-pressure moments.

What’s your mental performance score?

Take our free, researched-backed assessment to see how you rate for commitment, confidence, resilience, focus and handling pressure.

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Experience Mental Performance Coaching, Your Way

Whether it’s getting a personal coach, diving into a course, or taking a workshop, we’ve got the resources you need to up your game and help you win your future.

Essentials: Development & Performance Resource Hub

A membership packed with interactive, on-demand courses, workshops, resources, and more

$120/year

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Product features

Unlimited access to all current and future content in vital topics like handling pressure, commitment, self-talk, nutrition fueling strategies and more
Learn valuable tips in as fast as 10 minutes that can be applied to your game immediately
Connect with IMG Academy+ Coaches and other athletes in the course and workshop communities
Accessible anywhere, anytime

ONE-ON-ONE COACHING

Access to Essentials and private, live coaching with an IMG Academy+ Mental Performance Coach

$550/month

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Product features

Everything in Essentials, plus:

A personalized coaching plan to champion you and your family on every step of your sports journey
In-app assessment to best match athlete & coach based on your needs and goals
24/7 access to your coach via in-app messaging and reminders
In-app post-session notes so athletes and parents can reference session takeaways

Unmatched Expertise

We’ve trained athletes in every sport, at every level. Now it’s your turn!

hear from IMG Academy+ athletes & families

"This course was a huge step in the right direction for me. as a person. The Confidence Course should play a role in peoples lives in general. It’s always good to have tools that help better you as a person." - Cole (Student-Athlete)

"The sessions with my son have helped him to become more confident and give him a plan to mitigate negative thoughts and prepare him mentally for each game. Coach Brianna also provides a safe and comfortable environment for him to share any vulnerabilities he has with her." - Julie N. (Parent)

"I have not only noticed a big change in my athletic performance, but also I have been able to make this community with other athletes, relate to them and see that other people feel the same way as me when it comes to nutrition, especially because of social taboos. I feel understood and I feel great." - Rafaela (Student-Athlete)

"I love how interactive it is. I like how we have tangible things to take with us onto the court." - Julie (Student-Athlete)

"I started mental performance coaching as a whole different person than I am now. I have learned the keys to confidence and positivity that not only make me a better soccer player but improve all aspects of my life." - Jess (Parent)

"A year ago, our son was really struggling with confidence in his sport and in certain aspects of his life. The mental performance coaching has been instrumental in his development as a player and a person. He has learned how to control his emotions when things don’t go his way and manage his anxiety in all facets of his life." - Chris (Parent)