The NIL Collection
IMG Academy and Advance NIL have partnered to bring Essentials members NIL Foundations, a collection of workshops designed for student-athletes to navigate the evolving landscape of Name, Image, and Likeness (NIL).
This content is exclusive to IMG Academy Essentials Premium Members.What You'll Learn
Discover how to look beyond social media to find the full value of your name, image and likeness as a student-athlete.
Identify your unique story and values to build a personal brand strategy that authentically attracts coaches and community partnerships.
Develop the business habits needed to spot contract red flags and manage your reputation while balancing sports, school, and professional work.
ADVANCE is an unbiased industry leader in protective education for athletes. Our team’s diversity and real-world experiences provide enhanced relatability and unparalleled engagement. We strategically bring together expertise across sports business, athletic administration, education, finance, law, marketing, branding and risk/compliance for the benefit of our clients. With over 40,000 student-athletes in our NIL Protective Education ecosystem, our desire is to educate, equip and empower student-athletes. Our web-based digital education is mobile friendly and the courses are critical for any athlete who is considering NIL in high school or planning to play sports in college.
As a former Wall Street executive, Courtney brings over 25 years of expertise and experience in helping athletes reach their financial goals. Now, as co-founder of ADVANCE Courtney is an objective and independent expert. Instead of managing assets, she educates athletes about all things financial, helps clients vet and monitor their advisors and prepares them for their financial future. During her investment career, Courtney worked at Barclays, Lehman Brothers, Credit Suisse and DLJ. She began her career at Wells Fargo in commercial and investment banking. She has served on the Alumni and Business Advisory Boards at La Salle University and as an advisor to the World Series of Entrepreneurship. Courtney currently serves on the Board of the Philadelphia Youth Organization/Marian Anderson Recreation Center, and the Jean and Raymont Harris Foundation.
A self-proclaimed Protector of Possibilities, Luke Fedlam is a partner and head of the Sports Law Practice Group at Porter, Wright, Morris & Arthur, LLP. As a non-agent sports attorney, he regularly advises and counsels professional athletes and sports related businesses on their endeavors outside of their sport. He is also a highly sought after speaker and thought leader on the changes impacting college sports.
Luke is also the Managing Partner of Advance – an educational consulting firm focused on educating teams of athletes, coaches and athletic administrators and the professional, college and high school levels. Advance is a recognized industry resource that develops athletes for life and business opportunities beyond their sport. Currently, Advance works with multiple professional teams and leagues, college athletic departments and state public high school athletic associations and organizations.
Outside of work, Luke serves on the Board of Trustees for Capital University, the Board of Directors for the National Youth Advocate Program, the Board of Directors for the Columbus Clippers minor league baseball team, and is an active member of Alpha Phi Alpha Fraternity, Inc.
Luke received his J.D. from the Ohio State University Moritz College of Law and his B.A. from Wake Forest University.
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